For the 100th anniversary of the ratification of the 19th Amendment, guaranteeing women the right to vote, Project100 wanted to get 100 women serving in Congress. And they asked BOOM to help them do it.

We crafted their identity, tone of voice and solidified their positioning. We then designed a custom line of apparel, supported by communication strategy to launch their platform, raise funds and unify the voices of their supporters.

Together we reached the goal a year early.